Making Of The New Balance Furon

So we came up with an epic idea. Make a floating pitch and use the New Balance Furon as our subject. New Balance South Africa was kind enough to actually indulge this crazy idea! With new ideas come new problems, but once wrapped up the imagery will be insane. From cutting my own grass out, trying ever so hard to have the boots floating correctly, this was harder than I had imagined. With some extra home made goodies I think this shoot’s going to be a winner! Below are some BTS images.

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